Sending Text Messages to Customers with HubSpot
Posted: Tue Jul 15, 2025 6:36 am
Have you ever gotten a text message from a store you like? It might have told you about a special sale. Or it might have sent you a coupon code. This is called SMS marketing. SMS stands for Short Message Service. It is a very direct way to talk to people. Today, we will learn how to use a tool called HubSpot for this. HubSpot is a popular marketing platform. It helps businesses connect with their customers. Using HubSpot for text messages is a smart move. It can make your marketing much more effective.
HubSpot SMS campaigns are powerful. They let you send texts to many people at once. But you have to do it the right way. You need to get permission first. This is very important. No one likes unwanted messages. After you have permission, you can send useful texts. For example, you can send reminders or special offers. This helps build a strong relationship with your customers. They will feel more connected to your brand. So, let’s explore how this all works.
What Makes HubSpot SMS Campaigns Special?
Using HubSpot for text messages has big benefits. First, it connects all your marketing tools. Your emails, your website, and your text messages can all work together. This is called an integrated approach. It means you can see everything in one place. For instance, you can see if a customer clicked on an email link. You can also see if they then bought something. This makes it easy to understand what works best. Ultimately, this helps you make better decisions.
HubSpot also helps you personalize your messages
Personalization is key to good marketing. You can send different texts to different groups of people. Maybe some people love discounts. Others might want to know about new products. HubSpot lets you divide your audience into these groups. You can send each group a message they will like. This makes your texts feel more special. People are more likely to respond to a personalized message. Consequently, your campaigns will have higher success rates.
How to Get Started with SMS in HubSpot
Before you can send any messages, you need to set things up. First, you need to have a HubSpot account. Next, you must add an SMS tool or integration. HubSpot does not have a built-in SMS sender. Instead, you connect it to another service. These services are often called SMS providers. They are the ones who actually send the texts. There are many options available. You can find them in the HubSpot App Marketplace. Just search for "SMS."
After you choose a provider, you need to connect it. The process is usually simple. The provider will give you instructions. Follow them carefully to link your accounts. Once they are linked, you can start building your campaigns. The connection lets HubSpot and the provider talk to each other. Information can flow back and forth. This is how you will manage your contacts and messages. In a moment, we will talk more about how to set up your first campaign.
Building Your First HubSpot SMS Campaign
Okay, now you are ready to create your first campaign. In HubSpot, you will go to the marketing section. Find the workflow tool there. Workflows are like automated recipes. They tell HubSpot what to do. For an SMS campaign, your workflow might look like this. First, a customer signs up for your list. Then, HubSpot sends a text message to them. if you are interested so please visit our website latest mailing database how to use it. This is an example of an automated text. It is a great way to welcome new subscribers.
To build the workflow, you will use a visual editor. You drag and drop different actions. For example, the first step is the trigger. The trigger is what starts the workflow. It could be someone joining a specific list. The next step is the action. In this case, the action is "Send an SMS." You will then write your message. Be sure to keep it short and clear. People don't like long texts. Finally, you can add more steps if you want. For example, you can wait three days. Then, you can send another text. This lets you build a full series of messages.
Making Your SMS Messages Great
Writing a good text message is an art. Since you only have a few characters, every word counts. Think about your goal for the message. Do you want someone to visit your website? Then include a link. Do you want them to use a discount? Then include the code. A clear call to action is very important. This tells the person exactly what you want them to do. For example, "Click here to shop" is a clear call to action.
Furthermore, make your messages personal. Use the person’s name if you can. HubSpot lets you add personalization tokens. These tokens automatically insert a person’s name or other details. For example, the message could say, "Hi [First Name], here is your 10% off coupon." This makes the message feel like it was written just for them. As a result, your customers will feel more valued. They will be more likely to open your messages in the future.
Following the Rules of SMS Marketing
Sending texts to customers has rules. The most important rule is getting permission. You must have their consent to send them messages. This is called opting in. There are laws that protect people from unwanted texts. For example, in the United States, there is the TCPA. These laws are very strict. Breaking them can lead to big fines. Therefore, always make sure people have agreed to get texts from you.
You also need to offer a way for people to stop receiving texts. This is called opting out. A common way to do this is with a keyword. For instance, you can tell people to "Text STOP to unsubscribe." This gives them control over their messages. It is a simple and required step. By following these rules, you build trust with your customers. You show them that you respect their privacy. This builds a better long-term relationship.
Measuring Your Campaign's Success
How do you know if your texts are working? You need to measure the results. HubSpot and your SMS provider help with this. They give you important data. You can see how many messages were sent. You can also see how many were delivered. The most important numbers are the click-through rate and conversion rate. The click-through rate tells you how many people clicked a link in your text. The conversion rate tells you how many people did what you wanted them to do. For example, how many people used the coupon code.
By looking at this data, you can see what is working. You can try different messages. Maybe one message with a picture works better than one with just text. You can test these ideas. This process is called A/B testing. It helps you improve your campaigns over time. The more you test, the better your results will be. This is how you make your marketing smarter and more effective.
Types of HubSpot SMS Campaigns You Can Run
There are many different reasons to send a text message. A simple welcome message is a great start. This text can greet a new person on your list. It can also give them a special first-time offer. Another type of campaign is a promotional one. This is when you send texts about sales or special events. These messages are great for driving quick sales. They create a sense of urgency. People are likely to act fast on a limited-time offer.
You can also send a text to get people to finish a purchase. This is called a cart abandonment campaign. If someone puts items in their cart but doesn't buy them, you can send them a reminder. This simple text can bring them back to your website to complete their purchase. Furthermore, you can send texts to gather feedback. You can ask customers to rate their experience. This helps you learn more about what they think. All these types of campaigns help you stay in touch and provide value.
Integrating SMS with Other HubSpot Tools
The real power of HubSpot is its ability to connect. Your SMS campaigns don't have to be on their own. They can work with your email campaigns. For example, if someone doesn't open an email, you can send them a text instead. This is called a multi-channel campaign. It increases your chances of reaching them. You can also use SMS with your social media marketing. You can promote your SMS list on your social channels. You can also use social media to collect new phone numbers.
Furthermore, you can use the data you get from SMS in other ways. If a person clicks a link in a text, you can add them to a special email list. Or you can send them a follow-up email. This creates a seamless experience for your customer. They will feel like your brand is always there for them. The integrated approach makes your marketing more effective. It also helps you save time and effort. Everything works together smoothly.
Best Practices for SMS Marketing
To be successful, you must follow some simple rules. First, be respectful of your customer's time. Don't send too many texts. A few well-timed messages are better than many annoying ones. Second, be useful. Make sure your texts provide value. Don't send texts just to say hello. Give them a coupon, a link to new content, or an important update. Third, be timely. Send messages at a good time of day. Sending a text at 3 AM is not a good idea. People might get mad and opt out.
Finally, keep it short and sweet. Text messages are meant to be quick. Get to the point fast. Use simple language and clear calls to action. A good text message is easy to read and understand. By following these best practices, you will build a strong connection with your audience. Your customers will look forward to your messages. This is the goal of all good marketing.
The Future of HubSpot SMS Marketing
As technology changes, so will SMS marketing. We will likely see more advanced tools. For example, new tools might use AI. This could help create more personalized and effective messages. We might also see more use of rich media. This means sending more than just text. You could send pictures, videos, and GIFs. This is called RCS (Rich Communication Services) messaging. It is like a super-powered text message.
HubSpot will likely continue to grow its SMS capabilities. They will add more providers and more features. This will make it even easier to send texts. Businesses will be able to do more from one single platform. This will help them create even more powerful campaigns. Staying up-to-date with these changes is important. It will help you stay ahead of the competition. The future of SMS marketing is bright. It will continue to be a key part of how businesses talk to their customers.
Common Questions About HubSpot SMS
Many people have questions about using SMS. One common question is about cost. How much does it cost to send a text? The cost depends on your SMS provider. Most providers charge per message sent. You can buy message bundles or pay as you go. Another question is about using short codes. A short code is a special, short phone number. They are easier to remember. They are often used for contests or special events. You can use them with HubSpot.
Another question is about legal requirements. Do I need an opt-in for every message? No, you need it only once. Once they opt in, you can send them messages. But you must always give them a way to opt out. A final question is about using HubSpot's free plan. Can I use SMS on the free plan? No, you usually need a paid plan. The features needed for SMS are on higher-level plans. Make sure you check your plan's details.
Why SMS is Still a Top Marketing Channel
In a world full of apps and emails, is SMS still important? The answer is a clear yes. Text messages have a very high open rate. Most people open a text message within minutes. This is much faster than email. Almost everyone knows we are provieded the best kind of service . Text messages are also very personal. They go directly to a person's phone. This is a device they carry with them all the time. People feel very connected to their phones. This makes a text message a powerful way to get their attention.
When used correctly, SMS can be a fantastic tool. It can drive sales and build loyalty. It can help you stay in front of your customers. Combined with HubSpot's other tools, it becomes even stronger. You can create a complete customer journey. This journey can start with an email, lead to a text, and end with a purchase. This is the power of an integrated marketing strategy. Ultimately, SMS is not just about sending texts. It is about building a conversation with your customers. It is about providing them with value in a way they prefer.
Conclusion: A Smart Way to Connect
Using HubSpot for SMS campaigns is a smart move. It allows you to send timely, personalized texts to your customers. It connects with your other marketing efforts, making everything work together. With the right tools and a good plan, you can create powerful campaigns that drive real results. Always remember to get permission and follow the rules. Provide value and keep your messages short and clear. If you do this, your customers will appreciate your efforts. They will be more likely to engage with your brand.
In the end, SMS is a direct and powerful channel. HubSpot provides the framework to use it effectively. By learning how to set up campaigns, measure success, and follow best practices, you can make SMS a key part of your marketing mix. It is a fantastic way to connect with your audience. It helps you build a strong, lasting relationship with them. This is the ultimate goal of all marketing.
HubSpot SMS campaigns are powerful. They let you send texts to many people at once. But you have to do it the right way. You need to get permission first. This is very important. No one likes unwanted messages. After you have permission, you can send useful texts. For example, you can send reminders or special offers. This helps build a strong relationship with your customers. They will feel more connected to your brand. So, let’s explore how this all works.
What Makes HubSpot SMS Campaigns Special?
Using HubSpot for text messages has big benefits. First, it connects all your marketing tools. Your emails, your website, and your text messages can all work together. This is called an integrated approach. It means you can see everything in one place. For instance, you can see if a customer clicked on an email link. You can also see if they then bought something. This makes it easy to understand what works best. Ultimately, this helps you make better decisions.
HubSpot also helps you personalize your messages
Personalization is key to good marketing. You can send different texts to different groups of people. Maybe some people love discounts. Others might want to know about new products. HubSpot lets you divide your audience into these groups. You can send each group a message they will like. This makes your texts feel more special. People are more likely to respond to a personalized message. Consequently, your campaigns will have higher success rates.
How to Get Started with SMS in HubSpot
Before you can send any messages, you need to set things up. First, you need to have a HubSpot account. Next, you must add an SMS tool or integration. HubSpot does not have a built-in SMS sender. Instead, you connect it to another service. These services are often called SMS providers. They are the ones who actually send the texts. There are many options available. You can find them in the HubSpot App Marketplace. Just search for "SMS."
After you choose a provider, you need to connect it. The process is usually simple. The provider will give you instructions. Follow them carefully to link your accounts. Once they are linked, you can start building your campaigns. The connection lets HubSpot and the provider talk to each other. Information can flow back and forth. This is how you will manage your contacts and messages. In a moment, we will talk more about how to set up your first campaign.
Building Your First HubSpot SMS Campaign
Okay, now you are ready to create your first campaign. In HubSpot, you will go to the marketing section. Find the workflow tool there. Workflows are like automated recipes. They tell HubSpot what to do. For an SMS campaign, your workflow might look like this. First, a customer signs up for your list. Then, HubSpot sends a text message to them. if you are interested so please visit our website latest mailing database how to use it. This is an example of an automated text. It is a great way to welcome new subscribers.
To build the workflow, you will use a visual editor. You drag and drop different actions. For example, the first step is the trigger. The trigger is what starts the workflow. It could be someone joining a specific list. The next step is the action. In this case, the action is "Send an SMS." You will then write your message. Be sure to keep it short and clear. People don't like long texts. Finally, you can add more steps if you want. For example, you can wait three days. Then, you can send another text. This lets you build a full series of messages.
Making Your SMS Messages Great
Writing a good text message is an art. Since you only have a few characters, every word counts. Think about your goal for the message. Do you want someone to visit your website? Then include a link. Do you want them to use a discount? Then include the code. A clear call to action is very important. This tells the person exactly what you want them to do. For example, "Click here to shop" is a clear call to action.
Furthermore, make your messages personal. Use the person’s name if you can. HubSpot lets you add personalization tokens. These tokens automatically insert a person’s name or other details. For example, the message could say, "Hi [First Name], here is your 10% off coupon." This makes the message feel like it was written just for them. As a result, your customers will feel more valued. They will be more likely to open your messages in the future.
Following the Rules of SMS Marketing
Sending texts to customers has rules. The most important rule is getting permission. You must have their consent to send them messages. This is called opting in. There are laws that protect people from unwanted texts. For example, in the United States, there is the TCPA. These laws are very strict. Breaking them can lead to big fines. Therefore, always make sure people have agreed to get texts from you.
You also need to offer a way for people to stop receiving texts. This is called opting out. A common way to do this is with a keyword. For instance, you can tell people to "Text STOP to unsubscribe." This gives them control over their messages. It is a simple and required step. By following these rules, you build trust with your customers. You show them that you respect their privacy. This builds a better long-term relationship.
Measuring Your Campaign's Success
How do you know if your texts are working? You need to measure the results. HubSpot and your SMS provider help with this. They give you important data. You can see how many messages were sent. You can also see how many were delivered. The most important numbers are the click-through rate and conversion rate. The click-through rate tells you how many people clicked a link in your text. The conversion rate tells you how many people did what you wanted them to do. For example, how many people used the coupon code.
By looking at this data, you can see what is working. You can try different messages. Maybe one message with a picture works better than one with just text. You can test these ideas. This process is called A/B testing. It helps you improve your campaigns over time. The more you test, the better your results will be. This is how you make your marketing smarter and more effective.
Types of HubSpot SMS Campaigns You Can Run
There are many different reasons to send a text message. A simple welcome message is a great start. This text can greet a new person on your list. It can also give them a special first-time offer. Another type of campaign is a promotional one. This is when you send texts about sales or special events. These messages are great for driving quick sales. They create a sense of urgency. People are likely to act fast on a limited-time offer.
You can also send a text to get people to finish a purchase. This is called a cart abandonment campaign. If someone puts items in their cart but doesn't buy them, you can send them a reminder. This simple text can bring them back to your website to complete their purchase. Furthermore, you can send texts to gather feedback. You can ask customers to rate their experience. This helps you learn more about what they think. All these types of campaigns help you stay in touch and provide value.
Integrating SMS with Other HubSpot Tools
The real power of HubSpot is its ability to connect. Your SMS campaigns don't have to be on their own. They can work with your email campaigns. For example, if someone doesn't open an email, you can send them a text instead. This is called a multi-channel campaign. It increases your chances of reaching them. You can also use SMS with your social media marketing. You can promote your SMS list on your social channels. You can also use social media to collect new phone numbers.
Furthermore, you can use the data you get from SMS in other ways. If a person clicks a link in a text, you can add them to a special email list. Or you can send them a follow-up email. This creates a seamless experience for your customer. They will feel like your brand is always there for them. The integrated approach makes your marketing more effective. It also helps you save time and effort. Everything works together smoothly.
Best Practices for SMS Marketing
To be successful, you must follow some simple rules. First, be respectful of your customer's time. Don't send too many texts. A few well-timed messages are better than many annoying ones. Second, be useful. Make sure your texts provide value. Don't send texts just to say hello. Give them a coupon, a link to new content, or an important update. Third, be timely. Send messages at a good time of day. Sending a text at 3 AM is not a good idea. People might get mad and opt out.
Finally, keep it short and sweet. Text messages are meant to be quick. Get to the point fast. Use simple language and clear calls to action. A good text message is easy to read and understand. By following these best practices, you will build a strong connection with your audience. Your customers will look forward to your messages. This is the goal of all good marketing.
The Future of HubSpot SMS Marketing
As technology changes, so will SMS marketing. We will likely see more advanced tools. For example, new tools might use AI. This could help create more personalized and effective messages. We might also see more use of rich media. This means sending more than just text. You could send pictures, videos, and GIFs. This is called RCS (Rich Communication Services) messaging. It is like a super-powered text message.
HubSpot will likely continue to grow its SMS capabilities. They will add more providers and more features. This will make it even easier to send texts. Businesses will be able to do more from one single platform. This will help them create even more powerful campaigns. Staying up-to-date with these changes is important. It will help you stay ahead of the competition. The future of SMS marketing is bright. It will continue to be a key part of how businesses talk to their customers.
Common Questions About HubSpot SMS
Many people have questions about using SMS. One common question is about cost. How much does it cost to send a text? The cost depends on your SMS provider. Most providers charge per message sent. You can buy message bundles or pay as you go. Another question is about using short codes. A short code is a special, short phone number. They are easier to remember. They are often used for contests or special events. You can use them with HubSpot.
Another question is about legal requirements. Do I need an opt-in for every message? No, you need it only once. Once they opt in, you can send them messages. But you must always give them a way to opt out. A final question is about using HubSpot's free plan. Can I use SMS on the free plan? No, you usually need a paid plan. The features needed for SMS are on higher-level plans. Make sure you check your plan's details.
Why SMS is Still a Top Marketing Channel
In a world full of apps and emails, is SMS still important? The answer is a clear yes. Text messages have a very high open rate. Most people open a text message within minutes. This is much faster than email. Almost everyone knows we are provieded the best kind of service . Text messages are also very personal. They go directly to a person's phone. This is a device they carry with them all the time. People feel very connected to their phones. This makes a text message a powerful way to get their attention.
When used correctly, SMS can be a fantastic tool. It can drive sales and build loyalty. It can help you stay in front of your customers. Combined with HubSpot's other tools, it becomes even stronger. You can create a complete customer journey. This journey can start with an email, lead to a text, and end with a purchase. This is the power of an integrated marketing strategy. Ultimately, SMS is not just about sending texts. It is about building a conversation with your customers. It is about providing them with value in a way they prefer.
Conclusion: A Smart Way to Connect
Using HubSpot for SMS campaigns is a smart move. It allows you to send timely, personalized texts to your customers. It connects with your other marketing efforts, making everything work together. With the right tools and a good plan, you can create powerful campaigns that drive real results. Always remember to get permission and follow the rules. Provide value and keep your messages short and clear. If you do this, your customers will appreciate your efforts. They will be more likely to engage with your brand.
In the end, SMS is a direct and powerful channel. HubSpot provides the framework to use it effectively. By learning how to set up campaigns, measure success, and follow best practices, you can make SMS a key part of your marketing mix. It is a fantastic way to connect with your audience. It helps you build a strong, lasting relationship with them. This is the ultimate goal of all marketing.