Monitor Brand Reputation on Social Media
Posted: Sat Jul 12, 2025 6:30 am
Identify Trends and Patterns
The ability to spot trends and patterns makes sentiment analysis one of the most effective tools available to businesses. Sentiment analysis technologies can aid companies in locating recurring topics and problems that clients are discussing by evaluating vast amounts of data. Knowing that will let you focus on the areas that matter most to your clients. Thus, you can serve them more effectively.
A case in point is Keatext, a platform for text and sentiment analysis. The tool provides a sentiment score widget to view the overall data sentiment. You can filter the results to analyze them from any angle for a specific audience segment, issue, etc. Also, you can track changes in the score over time to identify trends and see how they correspond with your business choices.
Pro tip: One of the ways to understand consumer feelings is by introducing surveys. These can be exit-intent or churn surveys to discover reasons for cart abandonment or subscription cancellation. Ask open-ended questions for more detailed responses rather than simple ‘yes’ or ‘no’.
Over half of the world’s population uses social media (4.76 billion people out of 8.01 total).
Image credit: SmartInsights
This venue is a perfect place to sustain communication phone number lead with your target audience. Have you ever tried to monitor its activities there?
Both direct and passive mentions on social media are valuable sources of insightful client feedback. However, situations and tags on social media can quickly become out of hand. Thus, responding to customer problems on social media promptly, directly, and effectively is critical to prevent unpleasant situations or turn them into positive ones.
One of the best options here is an AI-based strategy like sentiment analysis. People may ask questions, share experiences, and opinions, and look for support on social media. And to measure their sentiment, you need a sophisticated and user-friendly social media monitoring technology.
It can be Talkwalker, Determ, Brand24, etc. Real-time analysis of consumer attitudes keeps you one step ahead of a possible disaster and enables you to take action even before a bad customer experience becomes viral.
The ability to spot trends and patterns makes sentiment analysis one of the most effective tools available to businesses. Sentiment analysis technologies can aid companies in locating recurring topics and problems that clients are discussing by evaluating vast amounts of data. Knowing that will let you focus on the areas that matter most to your clients. Thus, you can serve them more effectively.
A case in point is Keatext, a platform for text and sentiment analysis. The tool provides a sentiment score widget to view the overall data sentiment. You can filter the results to analyze them from any angle for a specific audience segment, issue, etc. Also, you can track changes in the score over time to identify trends and see how they correspond with your business choices.
Pro tip: One of the ways to understand consumer feelings is by introducing surveys. These can be exit-intent or churn surveys to discover reasons for cart abandonment or subscription cancellation. Ask open-ended questions for more detailed responses rather than simple ‘yes’ or ‘no’.
Over half of the world’s population uses social media (4.76 billion people out of 8.01 total).
Image credit: SmartInsights
This venue is a perfect place to sustain communication phone number lead with your target audience. Have you ever tried to monitor its activities there?
Both direct and passive mentions on social media are valuable sources of insightful client feedback. However, situations and tags on social media can quickly become out of hand. Thus, responding to customer problems on social media promptly, directly, and effectively is critical to prevent unpleasant situations or turn them into positive ones.
One of the best options here is an AI-based strategy like sentiment analysis. People may ask questions, share experiences, and opinions, and look for support on social media. And to measure their sentiment, you need a sophisticated and user-friendly social media monitoring technology.
It can be Talkwalker, Determ, Brand24, etc. Real-time analysis of consumer attitudes keeps you one step ahead of a possible disaster and enables you to take action even before a bad customer experience becomes viral.