The best day for agencies to send an email campaign

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We see a slight decrease in open rates on Thursday and Saturday, which reflects our overall findings. The Best Time to Send Emails for Small and Medium Businesses and Entrepreneurs is…completely unexpected – Sunday! Sunday has the highest average open rate at a respectable percentage, followed closely by Monday. However, the total number of campaigns sent on Sunday was approximately , lower than the average for other days. This could explain the above-average open rates we saw on Sunday. The Best Time to Send Emails for Your Organization So, when is the best time to send an email? Our data shows that weekdays outperform weekends in terms of total campaigns sent and total opens.


Mondays are especially effective because campaigns sent on this day have above-average open rates, which is a new trend compared to last year’s data. And, while weekend data is less reliable, sending emails asia mobile number list on the weekends may result in higher engagement because marketers send fewer emails on the weekends. As for the best time to send emails, we're seeing a new trend of later opens compared to last year, which may indicate subscribers are either checking their inboxes at the end of the workday or after they're done.


However, the best way to know when to send an email campaign is to test, test, test! What works for one audience and industry may not work for you. Make sure you test regularly to see which times are most successful. Advances in artificial intelligence, such as our SmartSend feature, mean we will start to rely less on the world's best times and more on individual subscriber preferences. Send Time Optimization Tools Take advantage of the best sending features of email marketing once you analyze your data and determine the key times to send your newsletter.